Why 2jiajiri?

KCB Bank believes in going beyond banking, and hence, supporting the community around its operations comes with pride. The bank carries out both Corporate Social responsibility and Corporate Social investment; however, it embarks on the latter on a larger scale.

Social investment is the flip side of CSR (Corporate Social Responsibility). Where CSR focuses on accountability, CSI is about making a financial commitment to worthwhile projects, charities, or endeavors that improve both the goodwill and the economic condition of the community. KCB Bank commits to sustainable projects that support the community and bring about positive changes. The bank’s sustainable community investment program is called 2jiajiri.

The 2jiajiri Program

2jiajiri is a corporate social investment program that is carried out across the KCB Group. KCB Bank Tanzania adopted this program in 2016 by focusing more on long-term community investment than donation programs. The program focuses on addressing unemployment in the country, with a major emphasis on self-employment, and aims to empower the community by designing strategies and activities that improve their skills, capacities, and opportunities. The interventions are designed to enable the community to achieve control over factors affecting the production and distribution of income and benefits.

Number of beneficiaries of the 2jiajiri program to date

From 2016 to 2013, 1,780 women and young people benefited from this program, and we plan to launch a new program in July 2023 that will benefit 5000 young people.

Demographic Details of The Beneficiaries

Youth - cohort 2021-2023 (Number of beneficiaries - 960)

These beneficiaries benefited from the following:

  • At VETA and VTA for six months.
  • Trained Linked to the job market.
  • Supported to establish their own enterprises.
  • Granted working tools to start a business.
  • Coaching and mentorship by the bank.

315 women

These women received entrepreneurship training in the classroom for five consecutive days and practical training in their businesses, and later some of them received grants of TZS 5 million each to develop their businesses.

Unifying

118 out of 304 young people were trained through VETA, and after the training, another 186-young people joined these 118 and received entrepreneurship training.

Why Youth-Problem Analysis

Based on the report of the Tanzania and Zanzibar Job Market Profile 2021-2022 study conducted by the Danish Trade Union Development Agency (DTDA), it showed that the human resources employed in Tanzania are 79.9 percent with low skills, 16.6 percent with medium skills, and 16.6 percent with high skills. In contributing to the growth of Tanzania's economy, KCB Bank has found it best to do so by increasing the skills of young Tanzanians so that they can become economically independent through employment and self-employment. The results of the census and housing in 2022 show a population increase of 3.2 percent on average, with the largest number of people aged 15 years and below. This means that there is a great need to strengthen the economy of each person to meet the needs of youth and children in social matters and prepare the future workforce of our Nation.

Solution

KCB Bank's vision is to bring about change in society through the youth in order to create a positive long-term impact on the youth program itself. Through its 2jiajiri projects, KCB Bank has increased the skills of young people in various areas, including business operations in general and various types of crafts, including construction. Young people have been trained in keeping and investing money, knowledge of banking systems, services and products, work and business discipline, customer service and laws that protect them.

Partnerships

KCB Foundation and GIZ project partnership

In October 2021, KCB Bank Tanzania, through the KCB Foundation, entered into a 50-50 joint venture with GIZ, a German organization to improve the economic conditions of 960 young people, KCB giving EUR 423,000 and GIZ giving the same amount of money if it is equal to 2.2 Billion Tanzanian shillings.

National Economic Empowerment Council (NEEC) partnership

In 2020, KCB Bank entered into a partnership with NEEC to provide entrepreneurship training to its 2jiajiri beneficiaries by linking the bank with key stakeholder groups at discounted prices and providing free use of event venues where necessary. Through this partnership, the Bank trained 304 youth in entrepreneurship development.

Partnership with Tanzania Education Authority -TEA

KCB Bank partnered with TEA to provide 1500 school desks to needy schools in Dar es Salaam some years ago.

Corporate Social Responsibility (Traditional CSR)

KCB Bank also supports the Government through sectors such as:

  • Education (school desks, classrooms, and dormitories).
  • Health (health equipment, especially on maternity wards and Cancer wards).
  • Environment (tree planting and environment conservation).
  • Children living in difficulties (orphanages).
  • National disasters (e.g., the MV Nyerere), where the bank contributes TZS 125 million).